TONIGHT IS YOURS TO CREATE

Interactive Screen

‘Tonight is Yours to Create’ is an interactive installation created for Absolut Vodka at the 2015 Tag CDMX festival.

The installation manipulated gravity using software to generate a ludic experience, inspired in the liquid and colors of the drink.

In order to present the brand in a fun, state-of-the-art manner, we developed an interactive installation: graphics were displayed on a LED wall, which contained movement sensors and reacted to the movement of passers-by. The idea was to create movement within a compound of water molecules that would represent the image of the brand and visualize it through body movement.