Experiential Marketing

The launch of the new Adidas Predator line coincided with the fourth edition of the Adidas Tango League. Quarso was commissioned by Adidas to design an immersive experience for the launch of the product during the tournament.

The event was divided into 3 specific moments. It started with a laboratory tour with post-apocalyptic overtones. Scientists were waiting here to wreak havoc on the visitors; they guided them through to the room where the shoes would be launched. The room, adorned with the jaws of prehistoric reptiles, hanging cages and dressed in 200 LED tubes, was a true spectacle of three-dimensional light and sound.

The sound was synced to the lighting, setting the standard for the discovery of the venue. Finally, the event ended with the challenging Tango League football tournament.