Árbol Vivo

Discover the magic of the season with the digital Christmas tree at Palacio de Hierro’s flagship store in Polanco, Mexico City. This unique installation featured an 18-meter-tall LED totem displaying a mesmerizing 3D digital tree set in a snowy forest. This “living” digital tree existed in a virtual world, allowing visitors to experience a day in the life of this enchanted environment.

More than just a holiday decoration, this digital tree brought the festive spirit to life in a completely new way. Nestled in a serene winter landscape, the tree continuously evolved, showcasing breathtaking visuals that captivated onlookers. This project highlighted Palacio de Hierro’s commitment to innovation and creating memorable experiences for their visitors, setting a new standard for holiday displays in the region.

By blending traditional holiday elements with high-definition digital art, Palacio de Hierro redefined the Christmas tree experience. The digital tree was a perfect blend of creativity and innovation, enchanting visitors and elevating the festive spirit in an unprecedented way.