El Árbol de los Sueños

The Tree of Dreams at El Palacio de Hierro, Perisur (Christmas 2022-2023)
In the Christmas season of 2022-2023, Quarso brought magic to El Palacio de Hierro in Perisur with the creation of “The Tree of Dreams”. This spectacular Christmas tree, part of the store’s holiday market, captured the essence of a “Christmas collection” through a series of classic mechanical toys hanging from its branches.

Inside the tree, visitors were transported to an immersive space equipped with screens and mirrors. This space was designed to offer a unique and interactive experience. By activating a sensor, a “dream” was triggered, consisting of personalized visuals and music, creating a magical and unforgettable moment for each visitor.

“The Tree of Dreams” stood out not only for its impressive exterior appearance and classic decoration but also for its ability to combine technology and art, offering a modern and immersive Christmas experience. This project highlighted Quarso’s ability to materialize innovative ideas and create installations that capture the imagination and festive spirit.