American Eagle #MovesWithYou L.A.

For their Denim X Campaign, American Eagle Outfitters Mexico created a series of 3 parties that captured the essence of the clothing and of three different iconic places from California: Los Angeles, Lake Tahoe and Venice Beach.

We were asked to do the production design of all three parties to create the illusion that when people went in they were immediately transported to one of these iconic places. To achieve it we made use of hundreds of props, including fake snow for Lake Tahoe, sand for Venice Beach and Traffic Lights and Signs for L.A.

For the indoor part of the venue we went further away with the illusion and made use of video mapping to project all of the inside with 8 short throw projectors and 2 regular throw projectors. We also created the stage and all of the visual design for the musical performers of each parties.