Interactive Sculpture

Coke Red was an interactive multimedia sculpture commissioned to us for the global launch of the 2016 Coca Cola campaign in Mexico.

The sculpture, made up of several triangular facets, comprises the abstract figure of a Coke can. Its physical geometry serves as a projecting canvas, and as the viewers approaches and touches the surface, it reacts to their touch, with the projected color palette changing in relation to the image of the campaign.